We worked on all areas of business and platform development.
Of note, we developed a unique advertising matrix for the commercialisation of legal ‘torrent’ video to consumers with licensed content from the major US Film Studios.
We were integrally involved in the creation of patented video technology. We also created a gamified landing page designed to build buzz for the launch.
Subscribers were able to invite friends to the beta and gain earlier access to the beta via a game system. For the time, this was unique and an incredible use of web technology and ‘viral’ marketing.